Merger Communications


On Jan. 31, 2005 SBC announced it would acquire its former parent company, American icon, AT&T.

In a $16 billion deal, SBC, the former “Ma Bell” offspring had grown into a Fortune 50 company.

Communications for a merger is very similar to that of a political campaign. Especially if that company is considered a public utility. There is a drum beat to the timeline and a range of audiences from which a message and a narrative needs to be controlled. It’s not enough to simply hope everything is going to turn out OK.





Matt Heintz