“It’s like you’re throwing the greatest party on campus and somebody’s saying it’s got to be over by eleven. You don’t even know what the thing is yet.”
– The Social Network
The amount of noise made over the phrase, “social media” can be staggering. It is, ironically, it’s own brand and medium. The name continually touts itself as an elusive promise of something unrealized and by extension, increased commerce.
Media plans for every company need to be composed into three categories; paid, earned and digital. Social media falls under the digital, but it’s most effective component is the strengthening of relationships that the company already has.
The ROI is much stronger when you add the human component. Engage your audience in the conversation, give them ownership of your brand. Find out why they “like” you and more importantly, what they don’t like.
Check out the book I wrote on social media campaigns to learn more.