“There can’t be a crisis next week. My schedule is already full.”
– Henry Kissinger
It’s not a matter of “if” but “when” a crisis is going to occur. Healthcare organizations are always involved when a crisis of any magnitude occurs. By definition, when people are hurt or are sick or are impacted in anyway that is harmful, healthcare is at the forefront. Knowing your audience, internal and external makes huge difference in the outcome.
Self-sabotage before the news media happens to the best of organizations. Fortunately, there are steps you can take to prevent it, or turn it around once it has already occurred.
Here are the top five things your organization can do to assure fair and accurate media coverage.
Five Questions You Can Ask Any Reporter Before Any Interview to Elicit All the Information You Need to Prepare
When it comes to an interview, why take these chance of not being prepared? Why not just accept that reporters are likely to be sensitive about the “list of questions” issue, and avoid this language altogether (we covered this in our media kit part 2 section). Here’s how you do that. Here are five questions you can ask any reporter before any interview to elicit all the information you need to prepare:
General Tools, Techniques and Tips
The goal of an interview is to communicate your key message to a public via the report and his/her media outlet. It is not to educate the reporter or show how much you know. The key then is to focus on your key message and utilize techniques to keep the interview on those messages. Here are some tried-and-true interview techniques.
Every person that steps into a hospital has a story to tell. As a media professional, it’s important to actively look for these stories.
Along with patient stories, most departments have some kind of new procedure or technique or technology to treat an illness. It’s important to always keep the marketing department in the loop with what is going on, particularly if you think it will yield a good media story. Stories that the media look for include: