Six Ways To Assure Dynamite Radio Interviews

Radio is the ultimate amplifier of human conversation.

Six Elements of the Ace Sound Bite

Sound bites have been demonized as the scourge of the information society. Journalism based on the sound bite prevents in-depth coverage and results in a poorly informed society, critics say. Blather!

Crisis Communications Checklist

“There can’t be a crisis next week. My schedule is already full.” – Henry Kissinger It’s not a matter of “if” but “when” a crisis is going to occur...

Five Ways to Get Fair Coverage

Self-sabotage before the news media happens to the best of organizations. Fortunately, there are steps you can take to prevent it, or turn it around once it has already occurred. Here are the top five things...

10 Guaranteed Ways to Sabotage an Interview

Here are the 10 ways organizations and their members most often sabotage their media relationships, as well as individual interview opportunities: